UK staycations have soared in the past year
It has been a year since Brexit was kicked into action by Theresa May triggering Article 50 saying, “This is a historic moment from which there can be no turning back. Britain is leaving the European Union.”
A year later and a Brexit deal is yet to be announced that has been agreed by both parties.
As such, Brexit uncertainty continues to cause unease for UK holidaymakers.
Although a draft agreement released earlier this month may suggest there is positive news for UK airports, according to travel marketing group, Sojern, UK staycations have soared amongst British Travellers.
After the shocking terror attack in Tunisia and political unrest in Turkey, pre-Brexit travel saw an increase in travel to Spain with the eastern Mediterranean having also grown in popularity.
Adam Ewart from Send My Bag explained to the Express.co.uk that although Spain is still amongst one of the most popular summer tourist destinations for British travellers, overall the popularity to leave the UK during the summer months has declined.
Adam revealed: “I don’t believe it’s a great time necessarily for people to get the best value holiday that was so popular in Europe 10 years ago.”
With Brexit having had an obvious impact on the GBP/EUR exchange rate, the average cost of a British tourist travelling to Spain this summer is likely to cost more than in the pre-Brexit economy.
This low exchange rate does not only affect tourists travelling within the EU but comes as a cost to airlines too.
Adam explained that the low exchange rates between the GBP, EUR and US dollar are causing airlines fuel costs to rise, raising with it, the average price of a plane ticket.
A report released by Sojern highlighted that the UK has already seen a 25 per cent increase year-on-year of holidaymakers choosing to stay closer to home.
From analysing over 350 million traveller profiles, it was revealed that over half of these travellers were planning short trips of less than three days to parts of the UK.
Holidaymakers are choosing to explore their local coastline instead
26.2 million holidays trips across England were taken between January and July last year
Recent figures released by VisitEngland showed that 26.2 million holidays trips across England were taken between January and July last year.
This is a six per cent increase from the same time period in 2016.
Senior Sales Director at Sojern, Spencer Davis, added: “It is uncertain at the moment whether or not the value of the pound will drop again so we may see more UK travellers opting to book last-minute staycations closer to summer.”
Experts at SnapTrip expect to see this six per cent increase continue to rise throughout the year.
Spencer explained: ”Cultural familiarity, geographical distance and ease of access also make the UK an attractive destination for people looking for a spontaneous short weekend trip – another increasing trend this summer.”
As was proved by long delays disrupting UK tourists travelling across the Schengen zone last year, holidaying in the EU may not be the easiest option anymore.
Shropshire continues to grow in popularity
According to Sojern, there are some cities in the UK that continue to attract British tourists. Spencer highlighted: “For those UK travellers still determined to holiday at home, the top UK destinations for this summer are, in order, London, Manchester, Edinburgh, Glasgow and Birmingham.”
However, Matt Fox, CEO at Snaptrip.com revealed that there is one surprising area in particular that has shown an increase in staycation holidaymakers.
“In 2017 we saw a significant increase in bookings in Shropshire, and it’s looking like it will continue to grow and remain one of the most popular staycation destinations for 2018.
“Although a picturesque, tranquil area, in the past it’s been largely overlooked. It’s brimming with history with traditional English market towns such as Ludlow and Shrewsbury, beautiful castles and gardens, and stunning walking landscapes.”
Alongside the popular holiday Cornish coastline, Shropshire is the destination to watch this year.